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Veracity
This dimension talks about the accuracy of the data. Without having a solid understanding of the guarantee that each system within an Enterprise provides to keep the data safe, available, and reliable, it becomes very difficult to understand the Analytics generated out of this data and to further generate insights.
Necessary auditing should be in place to make sure that the data that flows through the system passes all the quality checks and finally goes through the big data system.
Let's see how a typical big data system looks:

As you can see, many different types of applications are interacting with the big data system to store, process, and generate analytics.