基于游客消费行为的社区旅游目的地营销策略研究（英文版）

封面

版权信息

作者简介

前言

Chapter 1 Introduction

1.1 Background and Significance of the Study

1.2 Problem Statement

1.3 Research Gap

1.4 Research Questions

1.5 Research Objectives

1.6 Research Outputs

1.7 Research Outcomes

1.8 The Scope of the Study

1.9 Definition of Terminologies

Chapter 2 Literature Review

2.1 Introduction

2.2 Community-Based Tourism（CBT）

2.3 Marketing Theory

2.4 Innovation Theory

2.5 Tourist Behavior

2.6 Andaman Coast Research

2.7 Related Research

2.8 Conclusion

2.9 Hypotheses

2.10 Conceptual Research Framework

Chapter 3 Research Methodology

3.1 Methodology

3.2 Research Process

Chapter 4 Research Findings

4.1 Results of Quantitative Analysis

4.2 Results of Qualitative Analysis

4.3 Conclusion

Chapter 5 Discussion and Conclusion

5.1 Summarized Results on the Research Objectives

5.2 Results of the Discussion of Research Objectives

5.3 Recommendations

5.4 Research Contribution

5.5 Limitations of the Study

5.6 Conclusion

Bibliography

Appendices

Appendix A Questionnaire

Appendix B Interview Form